Selena Gomez At Adidas NEO News

Selena Gomez has signed on as the new face of Adidas' NEO label for the next three years.The 20-year-old actress and singer will be the brand's "global style icon" and her new role of representing the label will also include being a guest designer.Gomez stars in a video the brand released on Tuesday that shows the actress painting the town neon green with a group of friends.

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The brand's official ad campaigns are said to be released in February 2013.Gomez's ex-boyfriend Justin Bieber was announced as the brand's other "global style icon" last month.